The taste that can be touched - a new feature of perfume container design (2)

2. Various design methods

(1) Bionic design: "Bionic" is a tactic used by many designers. "Bionic" plays an important role in the design of clothing and industrial modeling, and perfume containers are no exception. Takada Kenzo re-launched the bamboo male fragrance in 2001. It is not only popular around the world for its mysterious oriental fragrance, but also creates a fragrance bottle with a "bionic" feature, imitating the shape of a bamboo knot in its overall shape. . The dark blue frosted glass and the powerful curved bottle are like a man's indomitable determination in the face of pressure and setbacks. While enjoying its fragrance, you can also appreciate the "mysterious" plant with oriental characteristics - bamboo. DKNY Be Delicious, the world's best-selling series of fragrances, comes in a classic 50ml apple-shaped bottle and carton packaging. The carton packaging incorporates flower and fruit patterns and water drop dew design, showing a juicy effect, while the apple bottle The body is no different from the real apple, and according to the different fragrances, there are apple bottle shapes of different colors such as green apple, pink apple, and red apple. Beneath its seductive exterior hides an equally seductive scent.

(2) Analogy design; the advancement of science and technology and the improvement of people's aesthetics have made more and more brand merchants seek more classic perfume bottle types. The use of "analogy" is one of the easier ways to achieve a classic. In 1999, Dior launched the "real me" feminine neck fragrance, which became one of Dior's classic representative works. The slender neck, elegant and charming, resembles the slender neck of a woman, with a golden scarf around the neck. Include

Its models in print and media advertisements are shown in this look. The splendid and unique bottle design is smooth and transparent without any decoration. The letters J'adore are beautifully hidden on the crystal bottle cap, which is similar to the image of a noble, capable, straightforward and confident woman.