The taste that can be touched - a new feature of perfume container design (3)

3. "People-oriented" in design function

In order to facilitate the convenient and safe use of consumers, more attention is paid to its usability under the beautiful appearance of the fragrance. In the past, perfumes often had problems such as easy loss of bottle caps, water leakage, and slippery hands. Designers tried their best to solve them. For example, GUCCI's provocative and sexy fragrance "Crazy Love" - "I Want Something red" is a fragrance that is both passionate and sensual and full of nostalgic flavors. From the fragrance advertisements to the packaging, everything is red-themed. Square shape, built-in nozzle, the overall shape is novel and unique, and easy to use. Another example is Flegmer's Magic Sweetheart perfume, the oval bottle shape is often slippery for women's small hands, especially large-capacity products. To prevent this phenomenon, the designer recessed one side of the bottle. The thumb is a big circle. In appearance, this concave circle is like a magnifying glass thrown into the bottle, showing the world the wonder of the perfume world. In terms of function, it fits the fragrance in the hand, and achieves the purpose of anti-slip.

4. The same product has various designs

Perfume bottles with different capacities and shapes of the same product began to emerge. Kenzo Takada's FL.OWER BY KENZO has a special sloping transparent bottle body, which contains a design of a fiery red poppy flower, which conveys the image of the poppy flower as slender, strong, simple and elegant as soon as it is launched. NO.1 feminine fragrance. This ingenious idea is based on the belief that "life is ups and downs, how many ups and downs, always show proud courage with the most beautiful posture". It is the first fragrance in the market with different volumes and different shapes; 30ml uses the buds to be released, 50ml uses the joy of first release, and 100ml is the blooming flower, which symbolizes the different stages of flower growth and process. The bottle body is also curved according to different capacities, and the overall shape of the bottle is like the colorful flowers swaying in the wind, looking forward to life. These bottle shapes with different shapes arouse people's desire to collect, and trigger different associations of their own mentality and state at different stages of life.