How Will The Fragrance Market Trend In 2022

More and more consumers prefer salon brands and are bored with big brands. They prefer personalization, privacy, and de-labeling of products. 45.7% of perfume consumers switch from mass fragrances to niche fragrances. Under the age of 30, they are more fond of early adopters, and are particularly keen on niche fragrances. They don’t like to be incense with others, want to be different, and pursue personality differences. Self-style is the main reason for them to choose niche fragrances, which also means that those small and medium-sized brands have more potential for development in this category.

German contemporary beauty and lifestyle studio LOOK LABS has launched its first digital fragrance, Cyber Eau de Parfum, created by Canadian artist Sean Caruso. In addition to releasing physical fragrances, Look Labs is also offering Cyber Eau de Parfum in limited quantities as NFT artwork, encoded using spectral data. It is reported that Cyber Eau de Parfum is also the first fragrance with a light-emitting label, thanks to embedded electronics, each bottle of perfume bottle has a power button, which will light up when the button is pressed.

Launching perfume products online is a very challenging thing. After all, there is no technical means to test the smell of perfume through the Internet.