Good Prospects For Cosmetic Packaging, Glass Packaging Still Has Irreplaceable Advantages

Visiongain, a London-based business information consulting service company, published a 231-page report on "Development Prospects of Cosmetic Packaging Market Materials and Uses in 2016-2026". The report stated that the size of the international cosmetic packaging market is expected to reach 32.4 billion US dollars this year. As the two main forms of cosmetic bottle packaging, what is the future development of plastic and glass packaging?

Generally speaking, the texture of cosmetics is divided into solid granular (powder), liquid and emulsion cosmetics, and paste makeup, which makes bottle packaging widely used in cosmetic packaging. At the same time, the cosmetic itself does not have a distinct appearance, it can only show its own characteristics through the exquisite and unique packaging design.

As far as the current situation is concerned, the advantages of plastic bottle packaging are significant. It is lightweight and inexpensive, and can be made into a variety of sizes, transparent and opaque. At the same time, the printing performance of plastic bottle packaging is very good, and the instructions, logos and barcodes can be directly printed on the surface of the container by thermal transfer, inkjet, printing and other methods. And in recent years, PET resin has developed rapidly in the application of cosmetic containers, which has contributed to a major change in replacing glass bottles with plastics. Plastic products have occupied more than 80% of the packaging market of cosmetics and become the most important packaging container for cosmetics.

Compared with the proportion of plastic, the proportion of glass bottle packaging in cosmetic packaging is relatively small, no more than 8%. However, glass still has irreplaceable advantages in this field, and is still the material of choice for high-end cosmetics in the short term. The reasons for this situation are as follows.

First, the texture of glass bottle packaging is better than that of plastic bottles. Nobility and elegance are the charms of glass bottles. It can be frosted or transparent. At the same time, the heavy feeling of glass bottles can double the trust of consumers and improve the grade of cosmetics, which cannot be achieved by plastic packaging. . At present, most perfume packaging still uses glass bottles. For example, Italian BVLGARI's women's perfume, its packaging design adheres to the tradition of refinement and excellence, with a streamlined frosted glass bottle to highlight its simple lines, the bottle is soft emerald green, conveying the characteristics of freshness, elegance and friendliness

Second, the sealing performance of glass bottle packaging is better. For some cosmetics with whitening and nutritional effects, they contain a lot of nutrients like food, but they are easily oxidized, which requires their packaging to have excellent sealing to block the impact of oxygen on these cosmetics. In addition, volatile fragrances also have high requirements for high barrier properties of packaging. Glass bottles have strong barrier properties and are undoubtedly more competent than plastic bottles in protecting the contents. Therefore, some cosmetics that take the high-end route still use glass bottle packaging as the first choice.

At present, plastic bottle packaging occupies a large share in cosmetic packaging and is widely used, but glass bottle packaging also has its irreplaceable advantages. Glass texture cosmetic packaging should still take the high-end route in the future, and at the same time increase its technological content.