How is the perfume bottle designed?

There are two main points in the creative process of perfume design: In terms of the creative process of "designer perfume brand", the brand designer is the most dominant, basically before the fragrance idea has been developed, the visual concept has first taken shape. Take Tom Ford Black Orchid as an example. At the beginning, the mysterious and sexy goddess image has long been the focus of the creative team (perfume creative designer/creative director and perfumer), and any visual or olfactory creativity done later is 100% to convey the mood and plot that Mr. Ford wants to convey.

Perfume is the soul, design is the skeleton perfumers and designers complement each other, working together in a most natural way. Therefore, when the perfume bottle design is approved by the layer peak, I will definitely show the work to the perfumer, because as far as the fragrance is concerned, the color has the status of "nose" in terms of technology or creativity, especially the transparent and colorless glass bottle, the beauty, transparency, and stability of the perfume tone are absolutely the key aspects that can not be ignored. 
 Example: after deciding to make the Tom Ford for Men perfume bottle clear and colorless, perfume color is one of the main visual keys to male attractiveness. I scoured New York City whiskey stores, big and small, looking for a color that seemed to feel like a warm liquid running down my throat. But once I've decided on the color, I have to have another meeting with the perfumer to decide if the combination of ingredients will work with the colors I want.

Indeed, the same theme of perfume creativity, there can be different approaches. The method determines the way of creativity, the key point of creativity, and the effect and result of the perfume. One of the biggest challenges of creating a "designer fragrance brand" is ––––– maintaining the brand's visual identity while constantly innovating.