The Evolution Of Perfume Bottles（2）

With the advent of the Great Depression, perfume sales plummeted. This makes many over-designed perfume bottles disappear from the market. Some perfume brands simplified their perfume bottles and chose to put their thoughts on the paper outer packaging. The revival of perfume bottles will have to wait until the end of World War II in the late 1940s. This time, the glass blowing process has moved to the tomb. The variety of perfume bottle designs reflects people's pursuit of individuality. Materials such as metal and plastic, hand-painted, enamel and other decorations have begun to rise. For example, Germaine Lecomte's perfume Soir de Fête, the bottle body combines glass, plastic, thread, metal and other materials, lined with pink poplin, reflecting a decadent beauty that can be consumed by the masses.

The design of perfume bottles in the 1950s was influenced by the vigorous modern art movement. Perfume makers became sponsors of expressionist and surrealist artists. The artist Salvador Dali has designed the perfume bottles of Elsa Schiaparelli and Marquay. In the Marquay perfume bottle design called "Rock’N Roll", he used abstract black and red patterns, which is very conceptual. And on the Le Roy Soleil bottle designed for his friend Xia Pola Li, Dali used his own visual improvement of the golden sunset and the pattern of the birds.

With the advent of the Great Depression, perfume sales plummeted. This makes many over-designed perfume bottles disappear from the market. Some perfume brands simplified their perfume bottles and chose to put their thoughts on the paper outer packaging. The revival of perfume bottles will have to wait until the end of World War II in the late 1940s. This time, the glass blowing process has moved to the tomb. The variety of perfume bottle designs reflects people's pursuit of individuality. Materials such as metal and plastic, hand-painted, enamel and other decorations have begun to rise. For example, Germaine Lecomte's perfume Soir de Fête, the bottle body combines glass, plastic, thread, metal and other materials, lined with pink poplin, reflecting a decadent beauty that can be consumed by the masses.

The design of perfume bottles in the 1950s was influenced by the vigorous modern art movement. Perfume makers became sponsors of expressionist and surrealist artists. The artist Salvador Dali has designed the perfume bottles of Elsa Schiaparelli and Marquay. In the Marquay perfume bottle design called "Rock’N Roll", he used abstract black and red patterns, which is very conceptual. And on the Le Roy Soleil bottle designed for his friend Xia Pola Li, Dali used his own visual improvement of the golden sunset and the pattern of the birds.

During this period, cross-border cooperation between artists and designers began to show signs. For example, hat designer Rose Valois (Rose Valois) designed a series of miniature perfume bottles called Marotte, each of which is like an abstract small Small figures, wearing different millinery hats.

In the swinging 1960s, people's preference for perfume bottles was graceful lines and bright colors. Ten years later, independent and powerful female images were sought after. Then, the strong musk won a place in the fragrance industry. For example, Houbigant's musk, in the bottle design, regards heavy metal and middle sex as the theme. The stoppers of the perfume bottles of this period were replaced by screw caps, and the mouth of the bottle was larger. Modern women also showed the heroic temperament when they rub perfume. In the 1980s, the invention of the built-in sprayer made perfume a truly portable cosmetic, and the large-scale application of plastics also made perfume to a wider consumer group. During this period, Dior's Poison stood out among many perfumes. This perfume was launched in 1985. The appearance is a dark plum colored round potion bottle, with crystal cork, gold font and sparkling details, and it will never end.

The design of the perfume bottle also followed the trend of simplicity in the 1990s. With the development of the outsourcing industry, the production of perfume bottles has moved to developing countries. The rise of designer fashion brands has made designer perfumes popular for a time. The most classic is the series of perfumes launched by Calvin Klein. The bottle body is like a small wine bottle that can be opened at any time; or Issey Miyake's "Water of Life", which uses spring water, water lilies and oriental floral fragrances to spread Zen. It is an ethereal and slender tower shape. The perfume bottles that came out after the 21st century are even more bizarre, and it is difficult to find commonalities. But one thing is indisputable. Perfume is increasingly becoming the "cash cow" category of brands, and more and more people want to get a share of it. Celebrities and celebrities learn fashion design halfway through their homes. The degree of difficulty is too high. It is better to design an eye-catching perfume. Among them, the Fame designed by Lady Gaga is the best: a black oval bottle with a golden beetle-shaped lid. There is also Pink Friday launched by the female hip-hop singer Nicki Minaj-the perfume bottle looks exactly like her.