Cosmetic packaging shape tends to be small

Reporters visited the cosmetics market found that compared with the previous 50 milliliters of 100 milliliters of face cream, 200 milliliters of 400 milliliters of skin moisturizer, now the capacity of smaller bottles of cosmetics are popular with young people. Citizen Zhang Dan said: "Small bottles of cosmetics are convenient to carry, and there is no longer a large bottle of cosmetics for a long time to produce 'fatigue' problem."

"Small bottle wind" comes easy to carry

The cosmetics department of a large supermarket in the city is full of cosmetics with different functions of skin care, big and small. Zhang Dan chose a set of washing products of a certain brand, including four bottles of facial cleanser, moisturizer, skin lotion and face cream. Except the capacity of facial cleanser is 100 ml, the other three bottles are all in small packages. According to the sales staff, the current market of this small packaging bottles of cosmetics packaging is particularly popular, "like this 5ml essence, commonly known as' mini ', the capacity is small and the price is relatively low, because it is convenient to carry, many women like it very much." Reporter to see the salesman recommended this product and box series, each vacuum pump packaging is content of 5 ml "mini" essence bottle. In addition to this kind of essence products, the daily care series of brands on the market also began to vial. In several other cosmetics stores, the reporter also saw a number of brands of skin care products using small and compact bottles for packaging.

Beautifully packaged cosmetics are fresher

In addition, the reporter found that the cosmetics bottle is not only small and mini, but also a variety of brands of bottled modeling is unique, people can not put down. "The small bottle packaging is very beautiful, especially pleasing to the eye when taken out, and women who love beauty will pay more attention to the exquisite packaging of cosmetics. Small bottles also have inherent advantages. A 100 ml bottle of lotion can be used up for 3 months, and 30 ml is only enough for a month's supply. The packaging is greatly reduced and the use time is quickly shortened, so the product can be used to maximize the effect." Cosmetic salesman told reporters to introduce the advantages of small bottles, because cosmetics after opening the bottle, the inside of the products will continue to contact the air and began to gradually oxidize, this process, not only the nutrients will keep losing, the effect will continue to decline. "Small bottles are the best way to keep products fresh when you open them and get the most out of your skincare benefits. A small amount of plant essence, like this, can be used for a month, a small bottle is a week's worth, which will greatly shorten the life cycle."

The vials are very popular with women who love the new and the old

In addition to the above efficacy advantages, small bottles of cosmetics packaging bottles can also meet their psychological needs for women who are "tired of the new". Zhang Dan says she is one of these people. "Do I buy a new set of cosmetics every three months or can I buy a set every month? I believe that most people who are obsessed with shopping will lean towards the latter. Every month, there is a reason to go to the mall, even if the small bottle of cosmetics is not as real as the big bottle. "Retailers are really hitting the pain point with women."

Ms. Zhao, who is shopping for cosmetics, also said, "Sometimes I feel tired of using big bottles of cosmetics, but I can't bear to throw them away. I used to buy the next bottle before I used up the big one, which resulted in a lot of waste. The small bottles are just the answer." Ms Zhao said that the small bottle is not a waste, new products are also very convenient, not because of the use of the previous batch to buy a new and feel wasted, what's more, carry on is particularly convenient, especially when you need to go out, do not have to take a large bottle to increase the burden of their luggage.